First and foremost all shirts have been dropped to $5 plus $1 shipping. I’m trying to get rid of as much as I can before I leave so I don’t just have shirts sitting around for two years, the money will help me on my mission and it will be closing the door so I can open the next (my new brand).
And with that, is what I want to talk about next. As I stated in my previous post, I love A&A and what I did with it, even if it wasn’t much and nothing came of it like I expected, I’m still grateful for it and what it taught me. I started it 4 years ago when I was in a different place and a different person. As I grew up and changed, so did my style and desires and appreciations (appreciation? – you get what I mean). As I changed I wanted what I was producing too as well but I felt held back by an identity, and I tried to change this identity but I couldn’t, I couldn’t make it into what I wanted to be. Whenever I created a design and slapped that identity onto it, it never felt right, and that bothered me. I could never make A&A look the way I wanted to, no matter how hard I tried.
Sure I would create logo’s and retouch the identity so I was happy temporarily, but love for it quickly faded because it still wasn’t right. I even tried changing identities once with Silna Viera, which worked for a while but still wasn’t what I was looking for (but I’m still keeping that in my back pocket as well). Even though I love the message behind the identity and what it stood for, it didn’t work; I had to change A&A and keep the message.
Which brings me to where I am today. I’ve been searching and looking at myself and things around me that influence me. Looking into the history of my church and of ME. Where I am, who I am, what I love, what I appreciate. And everything keeps bringing me back to this same setting, mindset, this thing that felt so familiar but something I’ve never known. And it finally dawned on me. What so much of what I know, what we know, has come from. Who I am, where I’m going and who I’m leading. It all keeps coming back to this one thing and still maintaining the originally message I wanted to maintain. I sketched out some branding, bam, loved it; it fit with the style I wanted to go with. It fits the look and feel of being handmade and craftsmanship. And out of a name, some branding came designs, and I loved them! Other designs I’ve been coming up with lately, prior to this new identity, felt complete. It was kind of amazing. And each day from that point on I would go back into my sketchbook and just look and observe and ponder. Did I still feel that same initial joy and and excitement? Yes, I did, this has to be right!
Now you may be asking, why does all this matter, just for a brand, an identity. I don’t want create some business just because. It’s an extension of me, of what I love. My ideals, who I am, how I want to influence the people around me and those I don’t. What I want to contribute to my community and how I want to spend my time creating things I want to create, and I want to be proud of the name, the brand, the identity I put to those products I’ll make. When you connect with your brand on a deeper level than just a name and cool designs or products, it shows and people see that and recognize that and are drawn towards that. And I now realize that’s what I was missing with A&A.
Anthem & Anchor, I still love you and have ideas of what I want with you in the future but you won’t get me to where I want to go, not yet, not now. This new thing, brand that represents me because it is who I am. It stands for who and what I am and it’s pouring out of me and I want to share that with everyone. I have two years to sketch out as many designs that I can, different logos different ideas that I can put together when I get back from my mission. It’s going to be a long two years for many reason but to see this new idea come to fruition will be exciting and long. But I’ll have time to work out ideas and put time into planning without just diving in and using good ol’ hindsight.
I can’t wait to share this new brand with you reading this and everyone. I can’t wait to spend time just sitting somewhere making stuff, doing what I enjoy. To be creating using my hands and making things just like they used to be.
I may be posting again periodically in the time before I leave, just with thoughts that I may have. Until then, let’s give you a little tease of some the new brand. “Let’s all be _ _ _ _ _ _ _ _.”